Designed by Patrick Griffin and Jamie Chang, Borax is a display serif and serif font family. This typeface has eight styles and was published by Canada Type . Download Now Server 1 Download Now Server 2 Download Now Server 3 This font family is an ode to the typography scene of New York City and Chicago in the late 1970s, when ad agencies, design studios and typesetters used their cameras, geometry sets, drafting boards and cunning lingo to model an ideal life of consumption, and printed it all into a sleek culture everyone thought would last forever. By the time phototypesetting was peaking in the 1970s, interesting transformations in mainstream display typography were taking place. With typesetting tools having become more than capable of reconstructing and remixing the entire eras of type history in a short time, the classic workhorses were undergoing fresh scrutiny from more appreciative angles. New faces with too much personality were still being made, but high-level advertising